Iceland is giving away one-off £30 food vouchers to certain pensioners struggling with the cost of living. At launch, 40,000 free vouchers were available, with a deadline to apply of Friday 16 September. However, the supermarket says there's been a strong uptake with voucher numbers starting to dwindle – so hurry to apply if you qualify, as it's on a first come, first served basis.
To qualify for the £30 voucher, you must be a Lambeth or Croydon resident of state pension age, live independently (but not necessarily alone) or with a carer, and rely solely on your state pension or other benefits for food and essentials. You can get more than one voucher per household, for example, if you're in a couple.
This Money Saving Expert story has more explanation on the scheme.